The story of Ula began during lockdown in Bali, where British founder Sophie Turner found herself completing her degree remotely. What started as a short trip turned into eight months, gradually shaping her vision for the brand.

It wasn't until a month spent in the Mentawais at the end of 2022 that Sophie felt ready to turn her dream into reality. With a year and a half away from home, her vision for Ula took shape, with each detail carefully considered. Ula isn't just another label—it's a new standard. Inspired by the struggle to find high-quality, luxury, eco swimwear in the UK, Ula set out to fill that gap.

Now available in both England and Australia, Ula offers luxury that's personal, sustainable, and exclusive.

That's Ula. Limited editions, unlimited expectations.